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Films of 2008 Part I: My top 10 Some films listed here may not be of Indian origin/ production but are relevant in Indian context. The ordering is in no particular order. You may rearrange them according to your preferences. A Wednesday: This film vents out the frustration of ‘Common Man’. Pitted against each other the two stalwarts of Indian film Industry, Naseeruddin Shah and Anupam Kher elevated the movie multifold. Jimmy Shergil shined in a brief role. First time director Neeraj Pandey, weaved an interesting tale into an engaging screenplay. The film had its share of flaws but it was able to highlight the message it wanted to deliver. Jodha Akbar: A magnum opus which could have been a classic was reduced to an above average cinematic experience by the dragging and long screenplay. But the movie had its moments. The sheer chemistry between the lead pair made the love story engaging and endearing. The opulent sets and clothes brought the desired period look. A R Rahma...
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Banku and Bhootnath Authorspeak: I was going through my old files when I came across this one. I had written it long back when I saw ‘Bhootnath’ and happily forgot about it. Thus, unfortunately it never saw the Blogworld. This post has taken few potshots on some of the best people I have been with and I know that they won't mind this narration. Now that I am a little busy to write anything of significance this may act as filler. I do not know whether I will ever continue with the narration though. Year 2060: Banku and Bhootnath are sitting on a rooftop staring at the beautiful sky. The vast expanse of sky has them captivated when suddenly Banku is bugged by a childish curiosity. Banku: “Bhootnath, tell me how these stars are formed?” Bhootnath: (Obviously forgetting the reasons behind the formation of stars, fumbled to reply. You can not blame him. He is dead for 30 years and has not opened books since then. And tell me how many living people have any ...
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Brand & Consumer Decision Making – Part 2

Why would you even want to read this? Because this is the second and last installment of our discussion on how the concept of Brand fits in the EAR model of Consumer Decision Making. If you have read the first part then you would not want to miss the conclusion. If you have not, still it is worth delving into a matter which poses daily challenge to marketers across organizations and geographies. While I would try to briefly put all the key takeaways of previous articles in this article as well, it would be great if you visit the three previous articles written in this series viz. EAR Model, Brand, Brand & Decision Making – P1 to get a detailed understanding on the topic. My Approach: From last few articles, we know that while making any purchase decision, a consumer, evaluates the available options on a mix of three parameters: Emotional (E), Aspirational (A) and Rational (R) . The weightage given to each of these parameters are dependent on many factors including ...
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