Resurgence

The ‘Celebrate Humanity’ campaign which was launched in the run up to the 2000 Sydney Olympics remains one of the most effective Olympics campaign. Seven smart creative not only communicate the core values of Olympic Games but also invite the world to celebrate these values. This promotional campaign had touched my life deeply – every time I come across this campaign I feel inspired. As the Olympics 2012 is round the corner, I thought of revisiting the campaign and understand what these values mean to us. I would like to start with the Creative ‘Giant’ (primarily because of the things I would like to say via this post) – go through the embedded video or just read through the narration below: To be a giant - This has forever been our passion, this desire to be a giant. Not to stand on one's shoulders or have one for a friend, Though these may be fortunate things, But to be one. Giants step over barriers that seem never-ending. They conquer mountai...

Dear Nitish Sir, Before I write a word, I must state that you are one of the very few politicians whom I admire. The way you have brought ‘hope’ to the state of Bihar is remarkable. There is a visible shift in the perception towards a Bihari elsewhere and that in itself is a big ‘achievement’. ‘Law and order’ has seen positive changes and there has been some impetus in creating infrastructure in the state known to be ‘laggard’. However, these are known facts – and in ‘euphoria’ of the ‘turnaround’, we tend to overlook our shortcomings. I would like to draw your attention to some of the shortcomings which I observed in my recent visit to Patna. It is my belief that if Bihar has to attract investments then Patna needs to gear up for the task first. A capital city is the gateway to the state and for many the mirror to judge the state as well. Thus for Bihar to grow, Patna has to grow first. It is not that it is not growing – but is the growth taking place in the right directio...