Why would you even want to read this? Because this is the second and last installment of our discussion on how the concept of Brand fits in the EAR model of Consumer Decision Making. If you have read the first part then you would not want to miss the conclusion. If you have not, still it is worth delving into a matter which poses daily challenge to marketers across organizations and geographies. While I would try to briefly put all the key takeaways of previous articles in this article as well, it would be great if you visit the three previous articles written in this series viz. EAR Model, Brand, Brand & Decision Making – P1 to get a detailed understanding on the topic. My Approach: From last few articles, we know that while making any purchase decision, a consumer, evaluates the available options on a mix of three parameters: Emotional (E), Aspirational (A) and Rational (R) . The weightage given to each of these parameters are dependent on many factors including ...
Comments
Resurgence this is one of yours best post.
P.S: even u got inspired by joiedevivre!Neha I m waiting for ur comment :P
Hey I have something in my blog,you want to re-read !! :) .
I didn't call you, you know why? . by the way bhai tera best of luck to bada kaam aaya !! Fod diya :) .
Now waiting for a good news from your side .
-stay hungry, stay foolish ,
stay funny, stay crazy,
stay elated, stay motivated .
Wishing you luck !! totally .Fod de .
Seriously bhai this is one of your best posts.
Gal.. Thnx for the compliment.... When things come out straight from heart they are more effective... same may be the case here... :)
And yeah even I got inspired by joiedevivre... Nohing wrong in getting inspired na... Even Bollywood directors do so... :)
Bhai.... Thnx for heaping praise for a small post and haan I re-read the post and it was nostalgic... hope the plan gets materialized.... :) And haan thanks for wishing me luck... :)
Gal... It is very difficult not to keep the fighter alive... :)... And it's good when people like one's work... All three may be good but my personal favourite is the first one (I know no one else will rank it 1 out of the 3 though)... :)
thats y :)
Gal... I'm sure U r not going to charge me on account for plagiarism for that....... :)
about post - very good lines..and thoughtful...
beta humor mein tumhara hath koi nai pakad sakta
Gal.... ab tarif bhi hum hi karein aur batayeib bhi hum hi... aise din bhagwaan na dikhaye.... aur kaha bhi gaya hai ki tarif saamne nahi hi karo to achcha hai..... :)...
Keshi.
Thanks Gal... :)
*wink wink*
tarif kisko buri lagti hai
wow!