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Getting Started..............

Well when i created this blog i'd many ideas crossing my minds about the contents of my writings in this blog. Unfortunately till now this devilous mind has not allowed any of those to take over the reign. So to make it simple ..... i've decided that this will be a platform to voice my views, concern over anything i feel like. So what's big deal about it.............. one would ask. Nothing ....... and that should be the novelty of this blog. A normal blog to put forth the views of an ordinary human being.

I'm not a revolutionary to provide people with their voice ............ to shake them out of their slumber. So forget about anything special. It will, as i've stated earlier, provide one with my viewpoint. From what i've observed that people are mostly driven by their impulse rather than by reasoning ( although they use every bit of their reasoning to justify their impulsive behaviour). So to convince one with my reasoning will be a tough task. Each person has his own train of thoughts, idealogies which mark one's own individual self ............. so I'll not try to trespass that but would like to share my ideas with you guys out there. Hope that I will be well received. Comments are most welcome.

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